Drift Denim Essentials

Vintage Downtown? All vintage lovers get ready!!

2009-03-05T12:33:00.001-08:00

Looking for vintage below 20th in Downtown Oakland? Until now, not a chance.... But with the ever-changing face of Downtown Oakland DRIFT is embracing change and putting its passion towards an old love: vintage!!

Join us for the re-launch party on Friday 3/20 6-10PM. Hand Hunted Vintage from the 60s-90s, starting at just $5!!!

Shoes*Denim* Scarves*Purses*Jackets*Womens*Mens*

Some pics from the great Valentines Trunk Show at DRIFT!

2009-03-05T12:26:00.000-08:00

Local jewelry designers Kaya Sattva, Francesca Lohmann, Candice Jacobs, and Serena Bartlett made a lot of Valentines very happy!!

Thanks for such a great event!!!

FEB 12TH- SAVE THE DATE!!!

2009-02-04T14:01:00.000-08:00

Dont have a valentine yet? How about treating yourself? Even if you DO have a valentine, come join us to enjoy an evening full of great music, new jewelry and local designers and refreshments galore!!

Drift invites you and yours to our Spring Trunk Show Sale!!

THURS Feb 12th, 6-9 PM at Drift

Featuring: Kaya Sattva Designs, Kathy Kamei, Ear to Ear, Candice Jacobs and more!!

BLOW OUT SALE! YEAH!

2009-02-04T12:44:00.000-08:00

DRIFT is making room for some much anticipated Spring 09 shipments and needs your help! Heres what you get out of it: Awesome denim at 30% OFF!! Come see us during this SALE and build your wardrobe with economic savvy!

New OAKLANDISH shipment!!

2009-01-15T16:19:00.000-08:00

its that time again.....a fresh shipment of new mens and womens Oaklandish T's are now in-store! Some new designs and the classic favorites too, so hurry because we've already sold out of one style and we just got these beauties in!!

Booting Up for a New Year!

2009-01-08T17:54:00.000-08:00

PS....Whats better in the freezing cold winter than spending $300 on a new pair of boots that you worry about? How about an awesome pair of vintage boots for under $60 that look spectacular, worn in all the right places?

East Bay Vintage, exclusively at Drift, just brought in some new and awesome cowboy boots!! We have some Justins and Wranglers, among others. Just remember these are one-of-a-kind vintage boots and once they're gone, they're gone :(

HELLO 2009!!

2009-01-07T17:25:00.000-08:00

kaya sattva designs

(ring, 14kt and Silver)

Happy New Year!!

Here's looking forward to a luxurious 2009! At Drift we're busy planning our first event of 2009 slated for the end of January with plenty of good spirits, beautiful new jewelry from local designers kaya sattva, hungry-y designs, candice jacobs, ear-to-ear, and more!! And of course, pampering for everyone!

Keep an eye out for more details coming very soon!!

New Local Jewelry at Drift!!

2008-12-24T17:23:00.000-08:00

Kaya Sattva Jewelry is distinctive~ each fully unique of the ones made before. They are created spontaneously, inspired by each piece's own elements and how they "communicate". This allows for the realization of one-of-a-kind ornaments that lift your mood and offer you a sense of expressive individuality.
In the current widespread culture of mass production and conventionalized styles, Spiritjoy Designs are personal assertions favoring the richness of artistic originality, spiritual creativity and things made with soul.

Also, laser cut earrings and necklaces by Hungry-y Designs (San Francisco) are now available at Drift! Designed by Yvonne Hung, Hungry-y Designs are beautifully laser cut with adjustable leather strapping.

Supporting local designers is not only great for our local economy and artists, but the pieces are one-of-a-kind which means you wont be seeing everyone else wearing YOUR fine!!

HOLIDAY 08 PARTY THIS SAT 12/20!!!

2008-12-18T18:35:00.000-08:00

Come treat yourself to a great vintage accessory for your Holiday parties!

This night only!! new local art for sale between $6-$200 from Daniel Ling, Serena Bartlett, Molly Wach, Jen Zahigian, Valerie Cochran, Garrett Robinson and more!!

Another Case for Plaid: Geometrically Disposed, NYT 11/13/08

2008-11-13T18:05:00.000-08:00

Plaid, with its huge fall/winter 08 come back

has been connected to "lifting spirits"

Best way to plaid-dom? Layered over stripes.

(From the article in Thursday's NYT:)

"After a summer or two in which trim plaid Bermudas ousted baggy cargos as preferred attire for the cool kids, plaid has spread, like some sort of geometrically replicating fungus, to almost every article of clothing in a man’s closet.

“We’re all looking for something to lift our spirits,” said Tommy Fazio, men’s fashion director at Bergdorf Goodman. “Plaid equals happiness. You see someone wearing a cheery plaid shirt, it brings a smile to your face. And even though it’s dramatic, it’s not outrageous. An everyday guy can wear it.”

The more, the merrier. A lone plaid scarf says you just arrived in town from college — and 1962. A plaid scarf over a checked shirt and a plaid sport coat, topped with a tweed driving cap, suggests a different kind of schooling."

ps...In the spirit of plaid, Distilled men's collection includes a readymade plaid and houndstooth mixed blazer among a button front shirt/hoodie and we ahve them now at Drift!

THE COLOR BLOCK TREND SETTERS! Fall 08!!

2008-11-06T18:00:00.000-08:00

A color-blocked Agyness Deyn, of course......

Of all the fall 08 trends, color blocking a la the 1980s has got to be the most fun. Take primary colors and layers, vintage mixed with a few new pieces, throw it all together and hello beautiful. Bold, awesome and full or energy all take the fall through Spring 09.

Ms. Obama flawlessly pulls it off on the road

While fashion critics complain of Michelle Obama's red and black Narciso Rodriguez dress on victory night in Grant Park, I must whole-heartedly disagree. Our new first lady (!!), Ms. Obama, has a certain style that rings true with the bold '08 color-block fashion trend-- and THANK GOD-- that Michelle knows how to take a risk and OWN it since the White House could use that energy after a dodgy eight years... Above, Ms. Obama showcases the fall color trend with blocks of yellow, electric blue and white.

So all complaints aside, a major lesson for men and women alike: YOU wear the clothes, the clothes dont wear you. Take a lead from Ms.Obama's best accessory-- her outrageously glowing smile. She could wear sweats and still look radiant and thats just killer!

Y-E-A-H OBAMA!!!!!!!

2008-11-06T17:45:00.000-08:00

thank you for voting-- thank you!!

80s denim to the rescue

2008-10-30T17:46:00.000-07:00

check out this sea of whitewashed blues, lightly stonwashed above-the-waist denim-- look familiar? Well, of course this look was meant to be revisited...white tennies, cuffed t-shirts and all!! Come try on a few from East Bay Vintage-- we have darling Rio's, Levis, Wranglers, Jordace, Sasson, Lee, and even a pair from Kenny Rogers for cheap!

STAY WARM!!!

2008-10-30T15:38:00.000-07:00

Im not a big fan of popular culture celebrity watching, but you've got to admit the mystery woman has got it right! AND, East Bay Vintage just introduced a few darling plaid wool scarves and a few killer vintage scarves from France to keep you as warm and and gorgeously suited here in Oakland as the weather gets colder! (photo credits: who knows, who cares?)

THIS THURSDAY 6-9PM!!! OKTOBERFEST AT DRIFT!

2008-10-22T13:43:00.000-07:00

Join us this Thursday evening from 6-9PM at Drift for our Oktoberfest Sale Event!! All denim and new collection for Fall at 20-70% OFF!!!! Special brews on tap from Trappist!

Storewide SALE on everything!!

2008-10-08T16:32:00.000-07:00

Welcome FALL! Our gift to you, a storewide sale this week!

Gather some new digs for fall and keep watch on your personal economy at the same time!

Marked Items at 40%-70% OFF

All else 20% OFF!

(ps. we just put out some new Mike & Chris and Kicking Mule Workshop).

One Culture featured on UK's Denimology

2008-09-25T18:20:00.000-07:00

One Culture - 1970s Influenced Raw Denim

oneculture was founded by Mark Carter in San Francisco in 2004 and has just released its Fall 08 and Spring 09 collection. For everyone who loved and still loves the 1970’s, this brand is for you. The creator himself is very nostalgic. He collects old action figures (which, by the way is where he got the name for one of his jeans) and has brought that personal characteristic into the artworks he calls “oneculture jeans.” His choices of colored thread in the photos below truly represent the 70’s in all its glory.
As with all brands, when starting out Mark knew he needed a distinction to his lines; something to set himself apart from the bigger players in the denim industry. He believes the back of the jeans is where the magic happens and so he chose to place his signature, the arrow (see below) at the top of all his pairs of denim. This characteristic is his favorite design aspect of his lines and is here to stay throughout his future collections. His lines thus far are considered to be fashion-forward takes on raw denim.

Cheap Monday's Liquid Legs For the Fall 08 Goth Trend

2008-09-23T16:15:00.000-07:00

The Goth-inspired Fall 08 season (shown above) has most fashion forward ladies looking for the perfect jet black legging inspired stovepipe pant.....but with the economy as messy as it is, many cant splurge several hundred dollars for the real leather leggings, or are just not willing to actually sport leather leggings off the pages of a magazine-- either way, Cheap Monday's (music to our ears at a mere $65 dollars!) introduced a new tight legged, sheen-induced black skinny pant just in time for the fall! Pair with an understated black tank, a handful of metallic chains and some darling platform booties for a rich 08 fall look.

Cheap Mondays new black liquid skinny pant are now in store at Drift!!

iWood - Ecodesign Sunglasses

2008-09-13T12:01:00.000-07:00

Love your planet but also love fashion? iWood Ecodesign designs for the environmentally conscious. Each pair of iWood ecodesign wooden sunglasses is crafted with the highest quality, eco-sustainable, exotic wood veneer. The lenses have 100% UVA/UVB protection and the temples are fully adjustable as well as hypoallergenic. These features combined with the qualities of wood deliver a lightweight, bold, international statement.

......More Artificial Flavor from Thrillist

2008-09-10T13:30:00.000-07:00

Thursday Aug 28, 2008

Artificial Flavor

Growing up means foregoing excessive wardrobe flair, but forego it entirely and you'll be as exciting as a Docker's ad -- sans the music, golf, and toddlers to roll around with on fresh linens. Since no one wants that, go for understatement with edge, with Artificial Flavor.

Oddly enough started as a Frisco banana-hammock outfit (the founder was "tired of wrestling with his junk"), AF's now blossomed into a full line of moddishly tweaked classic casual wear. Fall starts with muted, slim-fit, raglan shoulder-stitched tees (U's and V's), soft polos w/ military pockets and subtly-ribbed placket detail, and a cotton-thermal turtleneck with a snap-up collar you can rock loose and floppy, or straight up (if it stays erect for more than four hours, have your physician unbutton it). Outerwear ranges from French terry kangaroo-pocket hoodies flared with reinforced shoulder patchwork, to proper jackets like a snap-up number with the breast 'n hip pockets' angles askew, a quilted pea coat that trades in conventional wool exterior for shiny black nylon, and a rip-stop waterproof windbreaker with gray/white arm stripes -- you'll be the nattiest guy at your next bike ride/natural disaster.

AF also still hawks its original product, 100% cotton underwear in both snug navy/olive/red "trunks", and skimpier "Bandito" briefs with junk-framing contrast piping --wear that, and wave goodbye to toddlers forever.

NEW ARTIFICIAL FLAVOR MENS COAT

2008-09-09T08:00:00.000-07:00

This jacket might be the most avant-garde piece in our fall/winter line, like something Neo would wear in the Matrix. Made of garment dyed bull denim, this jacket has enough length to go past the waist. Rip stop shoulder patch, hidden zip flap, and two snap buttons at the neck make for a very versatile and style-packed jacket. FABRIC CONTENT: 100% Cotton
Come to Drift to try on this new Artificial Flavor Black Hidden Zip Padded Jacket

STEPS TO THE PERFECT JEANS

2008-09-08T08:00:00.000-07:00

1. LOVE YOUR DENIM!!!!!!!!

2. Wash you Denim as infrequently as possible, especially your darks and raw denim

3. When washing, wash in cold water and hang dry or Dry Clean

4. Be careful with extremely dark and raw denim, because they are pure, and usually unprocessed, the indigo can rub off on light materials

5. Follow these steps to love your denim even longer!

My new CRAVE for 18th Amendment Jeans

2008-09-07T13:57:00.000-07:00

Keep your eye out for these beauties designed and founded by two Aussie Designers Rachel Rose and Rebecca Dawson from Sydney Austrailia

18th Amendment takes its name from the USA amendment passed in 1920 prohibiting the consumption and production of alcohol. The spirit of the 18th Amendment brand is derived from the speakeasy culture of the 1920’s/30’s resulting from this ban: the gritty glamour of the illegally often Mafia owned underground bars and clubs. These dens were a melting pot of hedonism where the worlds of Mafioso, silver screen stars, noted creative’s, and fashionable people collided. Each 18th Amendment jean style is named after classic icons of the silver screen and beyond, referencing legendary feminine style though the 20th century. The signature wing back pocket logo is inspired by the 1930’s Rolls Royce “Flying Lady” who notoriously represents high quality design and elegance.

Each style invokes the spirit of the icon of which it is named. We have studied vintage denim and time lost techniques, looking at cuts, shapes, and detailing of the past and applying them in a way that is modern and relevant today.

What I love about 18th Amendment Jeans is that they bring all things awesome from vintage cuts and shapes and re-work an old look to fit a modern woman. Their High Wasited cuts give a unique sillouhette while lengthening the legs. They are a for sure head turner.

Rock them with a Vintage blouse, killer platforms and a contrasting belt, and you'll see...they'll put the "OO" in your GrOOve Thang.

All in all, if your looking for a way to update your look while still keeping in mind your love for fashion past, 18th Amendment is the quickest way- Give an Ode to looks from the past in today's crazy future...

Conservative Cool-Men's Fall/Winter Fashion 2008

2008-09-06T16:12:00.001-07:00

For this Fall and Winter create a sophistocated look with tailored Trousers, collard shirts, and a killer coat.
Think cleaner lines, 2 Piece Suits and add a scarf to get a "Conservative Cool" Look. Not sure what color suit to chose? Grey is always a 1st choice in my book. It acts as a great neutral, allowing color to contrast beautifully.
Tired of boring office clothes? The idea is to wear your clothes slim, but not skinny. Purchasing a few staple pieces like a Grey Wool Suit, and flat front pants are a great way to update your Old Office Attire. Think Cary Grant.
With this winter's latest trend, it makes it easy for a young stylish professional to want to switch gears on their winter wardrobe.

Every FRIDAY FARMERS MARKET

2008-09-05T13:20:00.000-07:00

Tired and cooped up from being in the office? Need to stretch your legs and get some sun? Come down on your lunch break to Old Oakland's Farmers Market every Friday. Check those fruits and veggie's off your shopping list, and treat yourself to a new pair of those designer jeans you've been needing to add to your wardrobe.

Drift is open Monday through Saturday from 11am to 7pm and Sunday 11am to 3pm.

From Boulder: Kicking Mule Workshop

2008-09-03T17:20:00.000-07:00

You can now officially welcome Kicking Mule Workshop (KMW) denim to your wardrobe by taking a trip to Downtown Oakland-- that is, if you havent already (in the case that you're a supreme denim-head.)

Made in Boulder, Colorado, KMW's denim is made from Zimbabwean cotton, is rope dyed in natural Indigo, and made in Japan's Okayama prefecture.

Currently in-house we have several 1980 Skinny's (Men) and as an added benefit for your collecting conveinience, several styles of KMW's top-shelf quality henleys and hoodies for men in the perfect shades for your fall wardrobe...

PICK OF THE WEEK-DEENER JUMPER

2008-08-31T14:28:00.000-07:00

Keep cool this summer in Deener's Womens Denim Jumper on those hot August Nights.

This Jumper has leather buttons and a perfect length so it's tastefully short. It also has the ability to transition into fall.

If you are in the neighborhood, stop by Drift Denim Essentials to try on Deener's Denim Jumper.

Green Potluck Event at Mignonne

2008-08-30T14:06:00.000-07:00

Please join us Saturday, September 6th from 1-4pm, while Mignonne hosts "The Green Potluck Event", focusing on the sustainability of selecting and re-using vintage house/kitchen ware and buying locally.

During the Green Potluck Event you will be able to see Mignonne's large assortment of vintage/antique dishware in use while you nibble on small selections from Oakland's local and sustainable restaurants and bakeries from Old Oakland, West Oakland, Temescal and Uptown!

Met Leslie Lavitt of 2 Twigs, a local sustainable based florist, and Gina Pericini of Flock- a local linen designer and silk screener!

Mignonne
Maison-Jardin-Decor
1000 Jefferson Street
Oakland, Ca 94607
510-444-5288

Come Check Out Our Vintage Rack

2008-08-24T14:19:00.000-07:00

For all of you Vintage Wearing Vixens...

To add to this awesome denim boutique, Drift also has a Vintage Rack. Each piece is selected with the Vintage lover/hunter in mind.

For those of you who also have a love for Vintage Clothing, you never know, you can find that "GEM" you've been searching for.

On a day when your feeling nostalgic, drop by and take a look at our Vintage Rack at Drift.

Mike & Chris-Comfortable & Sophisticated

2008-08-20T18:06:00.000-07:00

This Fall, chose a coat that is both comfortable and sophisticated to keep you warm during those chilly Bay Area days.

Mike & Chris have a way with fabric, creating coats that still look polished and fashionable, but comfortable and cozy at the same time. The choice of color and placement of buttons are flattering for any occasion. Whether its a quick run to the store, or a day at the office, these coats are my number one pick for this fall and winter.

They are made of cotton, machine washable, and have a sweater-like feel to their fabric. Their cool color palette makes it easy to pair with any color.

If you are in the area, breeze by and try on the Mike & Chris coats we carry at Drift.

Just window shopping? Our new fall window display will be featuring Mike & Chris Clarence Trench in Shale Grey. See you soon!

Denim After Dark Event, Aug. 28th!!!

2008-08-17T15:30:00.000-07:00

For all you Denim Loving Divas...come join us after hours Thursday August 28th at Drift to help you find that perfect pair of jeans. There will be complimentary champagne and $10 manicures offered by Ajuda Salon.
Grab a bite to eat with your girlfriends at B Restaurant and get 1/2 off any bottle of wine for this night only.
So you have to ask yourself...Are you doing anything better that Thursday Night?
Come to Drift's Denim After Dark

Millions of sunglasses...

2008-08-12T18:37:00.000-07:00

seriously, your eyes will thank you AND its a beautiful addition to any outfit. get yourself a pair!! we just happen to have a ton of styles in a ton of colors at Drift waiting for your darling face.

Naked and Famous Outta Canada

2008-08-08T17:50:00.001-07:00

Now at Drift!!! (left) Black Power Stretch (right) 20 oz Japanese Denim- super thick!

18th Amendments + 20% OFF = Hot Pants and $ left for dinner and drinks!

2008-08-07T14:01:00.001-07:00

18th Amendment HighWaisted Styles are 20% Off this week at Drift!!!

Of course we're all familiar with the beautiful women of the 1970s who sported a sexy high waist look, but did you know that 18th Amendment is the line that brought the true high-waisted jean back from the dead making the look more assessable that ever with softer denim, whitewashed shades, and elephant to bell leg openings? So wearable in fact that a pair make the outfit, tank and heels optional!

Candice Jacobs, Serena Bartlett, and Molly M. Earrings As Featured in the August Issue of ReadyMade Magazine

2008-08-04T07:14:00.000-07:00

Looking for ways to re-use your old belts? Ready Made mag had some pretty great ideas on what to do with those belts that are just sitting at the back of your closet. For instance,

hanging and organizing your earrings on them. You can purchase the earrings featured here at Drift! Candice Jacobs, Serena Bartlett, and Molly M., are all local artists that create unique jewelry pieces from natural or found vintage materials.

The SALE CONTINUES

2008-08-02T13:30:00.000-07:00

Yes, we know there is still plenty of summer left, but here at Drift we are getting ready for fall arrivals, so, that means our denim and collection items are on sale!. Yes, thats right. All regularly priced Men's and Women's denim is now 20% off. And, our apparel collections are 15% off. Not to metion our other sale items that are 35% off!

These are great prices on great items from 18th Amendment, Mike & Chris, Freedom of Choice, Joe's and Cheap Monday. So, don't miss out!

oneculture denim, locally made in Oakland now at DRIFT!!

2008-07-31T17:49:00.001-07:00

Oh man! Come try on some locally made denim from oneculture-- you will fall in love. oneculture is a brand new denim line lauched from the Town and not very closet friendly because once you try a pair of these beauties on, I doubt they're going to be spending that much time away from your body!

oneculture now available at DRIFT

Italian 12oz Raw Indigo Denim and snazzy as hell!

Anneliese Vorbis at DRIFT

2008-07-30T17:18:00.000-07:00

FEATURED ARTIST at DRIFT

Anneliese Vobis

Biomimicry

Vobis graduated with an MFA from California College for the Arts, SF in 2008 and exhibited widely through the US including the San Francisco Bay Area and New York. Artist reception to follow shortly, so check back in a week or so!!

Anneliese Vobis’ manufactured/organic sculpture seems to replicate the growth of the California landscape, both in nature and in human-made manifestation. Especially in the 21st Century, as California becomes better known for its vibrant visual art culture, Vobis captures what is inherently visual about California (lush greenscapes, natural growth intermixing with the solely structural, the overwhelming mass of bright flora) and what has transformed the West Coast contemporary art scene: a mimicry that lives on without a shelf life. Vobis works within the dichotomy that encompass the polarities of California now: the newly erected and the natural biospheric, both large parts of the contemporary California experience.

Introducing: EAST BAY VINTAGE --handpicked, denim friendly vintage selections for sale at Drift!!!!

2008-07-23T16:05:00.000-07:00

EAST BAY VINTAGE

(exclusive to DRIFT!!)

Wondering what to wear with your contemporary designer-made denim? What about something designer from decades past? Mixing new and vintage is a great way to wear your new jeans, and an affordable way to pick up a complete new outfit!! EAST BAY VINTAGE is hand-picked and researched by two East Bay natives for sale at Drift. Come see our expanding vintage collection which includes leather boots, loafers, purses, men's ties, blouses, sweaters, vintage men's/women's denim, dresses and jackets.....

An inaugural after hours party is in the works with more information forthcoming!

We have Oaklandish!

2008-07-22T12:18:00.000-07:00

We have Oaklandish tees for men and women, and they are flying off the shelves.
Come get yours quick!

What is Oaklandish all about?

"Representing the strange luster & oddball spirit that is East Bay Life.
It appears that Oakland pride is quite contagious! It's nice to see the proliferation of different Oakland T-shirt designs currently hitting the racks. But as you know, our roots run way deeper than any screen-print could ever convey. The true purpose here is to creatively promote our enduring love for "original Oakland charm" in the face of a constantly mutating culture, population and landscape. When you rock the roots, you evoke all the hidden history & rebel spirit of The Town, in its many incarnations. This way successive generations of young Oaklanders can gain a deeper understanding of the place they call home. Thanks for helping to spread the local love." From Oaklandish.com

The Classic Trench

2008-07-21T11:52:00.000-07:00

With so many stores preparing for Fall, and so many fashion blogs already running Fall previews - we can only gather that it is never too early to start getting ready for fall. And, with 15% off on our collection items this week, we are making it easy!

The one piece that every girl should have in her closet is a classic trench coat. And, Mike & Chris may have just perfected the trench by taking that long classic cut and adding their trademark details and using soft comfortable fleece.

Come by this week and try one one, or try any of our other Mike & Chris jackets!

Denim After Dark

2008-07-19T11:12:00.000-07:00

Denim After Dark ...

A private night of pampering and personalized denim fitting for you and your closest friends-after hours! We'll close the store and work with you and your friends to find your perfect fit! Pick the Thursday night of your choice, RSVP, then come and enjoy a personalized denim fitting, champagne, a 410 mini-manicure by Ajuda Salon and 1/2 off any bottle of wine at B Restaurant.

Space is limited to 30 people each night for this event. Please RSVP. Tickets are $10 each and will be applied to any denim purchases during the event!

Denim After Dark Dates: You Choose!
Thursday July 24th, 5-9pm
Thursday August 14th, 5-9pm
Thursday August 28th, 5-9pm

SALE! SALE! SALE!

2008-07-19T11:09:00.000-07:00

Yes, that is right Drift is having a weeklong Mid Summer/ Pre-Fall sale.
20% off Denim and 15 % off our clothing collection items.

Sale ends Tuesday July 29, So hurry in!

Maducca Jewelery!

2008-07-17T07:57:00.000-07:00

Get ready to get a bevy of compliments and people begging to know "Where did you get that?"
When you wear a piece of Maducca Jewlery. Each bold, nature inspired piece, is limited as they are hand made in San Francisco. You can rest assured you will be wearing something different from the rest of the crowd.

Picnic Pretty & Get-Together Gorgeous

2008-07-16T07:14:00.000-07:00

In need of something simple and easy to wear on warmer days? Deener's cute little Denim jumper is just the thing to take you from Beach to Barbeque, or from a Bike Ride to a Picnic in the Park.

What about something to wear to those evening get-together dinners and nights out with the girls?

Slip on some heels and into this little black jumper dress by Anzevino and Florence, and you're ready to go!

Two For the Road

2008-07-15T07:47:00.000-07:00

Now that you're all set for the shows with your Freedom of Choice Jeans- what about those summer road-trips? Are you in need of something easy to wear with those jeans? How about one of our vintage inspired tops from Cameo? Wear Cameo's Violet Neru Collar Tunic top, to match the carefree style of Laurie Bird in Two-Lane Blacktop.

Or, how about Cameo's Violet Lace trim Cami? Perfect to wear with your higher waisted denim.

Now hit the road! Or for more style inspiration watch Two-Lane Blacktop.

Revolutionary Style.

2008-07-14T07:16:00.000-07:00

Happy Bastille Day!
"Bastille Day, the French national holiday, commemorates the storming of the Bastille, which took place on 14 July 1789 and marked the beginning of the French Revolution." At that point in history the French took cues from the Americans in fighting for their freedoms. And, as we know here in the States (throughout history) we have taken many a cue from the French when it comes to cuisine, design, and dressing.

So, it only seems appropriate that the beauty icons of France have taken such an American institution (denim) to new heights of fashion, and that is great style inspiration for us all!

Emulate simple classic French style with a great pair of jeans and an 'unfussy' top.

Photo: Les Plastiscines!

Photo: Charlotte Gainsbourg

Photo: Lou Dillon

And, to add a bit of French Flair to your home, visit Drift's sister store Mignonne. Just around the corner at 1000 Jefferson Street.

Let out your inner Freedom Child...

2008-07-12T12:45:00.000-07:00

Here we are mid-summer, and the season of the outdoor music festival is upon us. And the wardrobe piece of choice for such festivals is of course, denim. Since the 60's outdoor music festival goers have dressed themselves in denim. With good reason, jeans are the symbol of youth, counter-culture,and of course just plain comfortable!

Freedom of Choice denim perfectly embodies elements of the late sixties and early seventies-
with their high waist and wide leg denim styles in lighter summer washes.

"Freedom of Choice is best described as seventies style, music inspired denim.The designer Nathan Menashe further describes the line as being about self-worth, perserverance and passion for music and, in a word, life; hence the name Freedom of Choice. The denim has a few signature styles that include the Fillmore, a wide leg; the Lollapalooza, a straight leg; and the Greenwich a boot cut. All styles are known for their long inseams and sleek fit which flatter every woman’s
body."

So come by, and check out the Freedom of Choice Jeans stocked at Drift.
For summer style inspiration, check out films like Woodstock, Monterey Pop and The Rolling Stones Rock & Roll Circus.

Summer 08's Dirndl Skirt Redefines Sexy Legs through the Fall!!

2008-07-09T14:03:00.000-07:00

(Above: Anzevino and Florence's take on the traditional dirndl skirt. A&F Jumpskirt $189 at Drift.)

One of the greatest benefits of being an avid blog reader is knowing what is hot, how to wear something to its highest potential, and when something is in-store and available for you to come see in person!

Allow us the divine pleasure of introducing you to the Dirndle Skirt--- THE skirt of summertime this season.....Here's a few reasons (beyond the obvious) to pick up on this look now:

-Denim skirts are sexy of course, but you want to move away from the crowd for a moment and really stand out.

-Light, light, and light! The 2008 Dirndl Skirts are next to wearing nothing, ladies.

-Fluid sex appeal, not restrictive. These skirts can double as a dress! Check this out: your at a BBQ during the day wearing the dirndl skirt with a low cut tank with ballerina flats. 9pm rolls around and you ditch the tank, pull up the skirt to show those legs and add your 3" pumps or knee high boots! And, when the fall rolls around and days start getting cooler, guess whats not going away with your summer digs? Really!! Wear it with thick tights and boots or stacked knee-high socks through the fall for a warm fall look.

Check out this summary about the Dirndl Skirt by Vicky Talbot (Editor of BellaOnline)

"Evolving dramatically over the decades, the dirndl has fast become a key trend especially during the 1950s, defining the curves of Audrey Hepburn and Grace Kelly worn long and flowing with chiffon tops cinched at the waist. Sex and the City’s Carrie Bradshaw was a clear fan of the dirndl wearing dramatically billowing style with pretty pumps and tiny vests. More recently, Brit-pop princess Lily Allen the queen of prom night chic and fond follower of fifties-inspired fashion is often seen sporting a voluminous dirndl skirt or swishy cocktail dress on the red carpet.

The figure-friendly dirndl skirt sits high on the waist, fitted across the hips and billows out, classically to the mid-calf but more modern styles such as those in the spring/summer 2008 Miu Miu collection skim the thighs, splaying out in theatrical angles boosted by layers of tulle. The dirndl can be a real statement skirt. It oozes volume and demands attention; choose tropical prints or block colour styles with special features like oversized bows, thick waist belts and chunky buttons. The perfect summer cover up, this style is great for hiding tummies and bottoms and creates curves in all the right places. Longer styles (to the mid-calf) are elegant and great for long legs, while shorter styles are equally fun with a super-girly edge.

Dirndl skirts are also incredibly versatile. Wear with frothy chiffon blouses tucked in and tamed at the waist or with a fitting vest and cropped jacket, particularly if you’re of a more petite frame to avoid being drowned in swathes of billowing fabric.

As for footwear, the only shoes to accompany the dirndl are the prettiest of ballerina flats. Strappy heels and t-bar sandals look great with a dirndl for a glamorous evening look, but for a more casual daytime style opt for pumps and keep accessories to a minimum letting the volume and swishy swish movement of your new favourite skirt do all the talking."

Coming Soon to Drift, Naked and Famous denim!

2008-07-08T07:47:00.000-07:00

Drift is proud to announce that we will soon be carrying Naked and Famous jeans in store!

"Naked & Famous Denim uses only the most unique and rare denim fabrics from Japan. The prestigious mill in Japan, from which we import all our fabric, is committed to producing only the best (and most expensive) denim in the world. Throughout each step in denim production (weaving, dyeing, finishing…) the mill uses a combination of old school and modern methods and practices. So much culture and history is poured into the fabric so that it can be appreciated by the denim purist."

In Gold and Brass: Serena Bartlett's Ear To Ear Jewelry!

2008-07-03T12:32:00.000-07:00

Serena Bartlett is a local jewelry designer who creates stunning necklaces sold exclusively at Drift! Take a look at the new designs we just received....

(Above Left: Detail of 'Hollywood' necklace (check out the mini gold wayfarers!) Antique glass, coral, sterling sunglass and star detail. $65 at Drift. Above Right: Hammered Brass Coin and Chain, died Coral, mini perals, brass chain $75 at Drift)

(Above: Trapeze Necklace with large gold bird detail, brown coconut piece, small pearl layers and sand tone heart gem...a definite piece you wear with a low cut blouse or dress and get ready for a million compliments because this is a one-of-a-kind type of necklace that makes a statement. $75.00 at Drift)

(Above: Faceted turquoise, venetian glass, brass on sterling, moss agate stone, skeleton detail. $75 at Drift)

(Above: Red Rose floral piece, gold, polished red vintage glass, raw coral, carved quartz. $85 at Drift. (On model) Deener Denim Jumper, also at Drift)

THURSDAY NIGHT LIVE IN OLD OAKLAND!!!

2008-07-02T15:20:00.000-07:00

JULY 3, 2008 5-9pm (TOMORROW)

Featuring Native Elements
Intersection of 9th Street & Washington Street
Beverage Tent sponsored by Skyy Spirits

Old Oakland is a misnomer - downtown Oakland is teeming with upscale restaurants, chic entertainment venues, and other trendy alternatives to nighttime diversions, making it the choice destination for sophisticated professionals who enjoy the after work happy hour scene!

Thursday Night Live is a really fun event in downtown celebrating the awesome scene in Old Oakland.....it goes off every 1st and 3rd thursday evening from 5pm-930pm in old oakland right here on Washington Street between 8th and 9th. The street is blocked off and there are new bands and DJs every event.... B Resturaunt and Levende open their great patios to hang out and have som spirits on while enjoying the music and meeting some new folks and of course we suit up women and men in hot denim late til 9pm! Get outta work, get your drink and come by!

SEE YOU TOMORROW EVENING!!

NEW PROGRAM SUPPORTING LOCAL DESIGNERS LAUNCHED AT DRIFT!!

2008-07-02T14:34:00.000-07:00

The Scenario: Oakland/Berkeley/SF is jam packed with hot emerging jewelry/handbag/clothing designers and of course with the high cost of rents in the beautiful Bay Area, its hard to have a studio space to create and promote your goods, but its still a neccesity.

The Solution: Everyone who works at/with Drift is an artist in some capacity and knows this money-time-space dilema very well and so when brainstorming how to work directly with local designers and promote emerging designers in the Bay Area we thought it would be awesome to bring the designer in-house by offering rock bottom rent for the prime loft space at Drift, turning it into a studio and renting it to local designers in need of local, affordable space in the growing neighborhood of Old Oakland. We also thought it would be killer to showcase the in-house designers work as it flourishes at Drift.

(Below are the specs and the way to apply).

$275 Drift Denim- in Old Oakland has an upstairs loft for lease!

This space is aprox. 150-175 square feet, and is the size of a small bedroom.

Beautiful views looking on to the Old Oakland street scape!

This space is ideal for a college design student, studying design and or creating their own line of clothing, other textiles, and or jewelry.

-Close to 12st BART
- Walking distant to Cafes and local eateries

- Candidate has possibilities to grow with Drift i/e possible trunk shows with their creations. Possible joint fashion shows etc.

- This space will be available to you Monday- Saturday 11-7pm, and Sunday 11-3pm.

This means that during our hours of operation, you will be able to use the space at will.

- Space is in a creative environment with lots of inspiration-

- The space now is a blank canvas, and you will have the opportunity to create the look you want!

Ideal Candidates Are:

-Students at CCA, Academy of Art, FIDM and any other local colleges!

- Looking for a space to call theirs away from home.

- Aspiring to get more notice around their clothing, handbags, and or jewelry line.

- Sewing Machines Welcome!

Please email a little about yourself, why you think this would be an ideal space for you, and pictures of your creations! Thanks!

LAST SUNDAY'S MIMOSA & DENIM EVENT WAS AN AWESOME TIME!!

2008-06-24T16:37:00.000-07:00

For those of you who couldnt make it out to our Sunday Mimosa & denim event, here are a few pics.....we had a ton of fun with Oneculture (denim line based out of Oakland debuting this Fall!!!) and Shawn & Cody from Herringbone (we all fell in love with lipsticks from Lipstick Queen, and are happily wearing our new summer shades!). We're already thinking of revisiting this event sometime early fall, if not sooner!!

2008-06-20T14:55:00.001-07:00

Eco-Friendly Denim Now At Drift!

For those of you seeking a versatile jean that is more eco-conscious, Drift is now pleased to carry two styles that are made from organic cotton.

(Above: Joe's Organic Cotton Muse Jean In Olivia)

Joe's organic cotton Muse jean in a medium-dark wash has an air of sophistication featuring a higher-waist and a wider leg. This jean can be easily dressed up or down for night or day.

(Above: Freedom of Choice Earth Friendly Jeans in Cascade)

Freedom of Choice's Earth Friendly jean in a lighter-medium wash embodies low-key, casual cool with its low-rise, perfect boot-cut leg, and classic bronze-colored stitching. These jeans are made from organic cotton and rinsed in an eco-friendlier wash, free of chemicals, enzymes and bleach.

DISTILLED, PART 2 !!

2008-06-19T15:01:00.000-07:00

Yeah, we only have like 3 left, but the Mason jacket by Distilled is way too ideal for a spring/summer jacket to not talk about...

Distilled Mason Jacket: This mid-weight twist on a military jacket is perfect for transitional seasons. The Italian linen denim is a blend of linen and cotton. It keeps you cool without the constant wrinkling associated with 100% linen. Features include headphone outlet, removable hood, forearm pocket, interior bubble level and the entire jacket packs into a large pocket on the back of the jacket.

DISTILLED: MADE IN SAN FRANCISCO

2008-06-18T14:27:00.000-07:00

Men & Men lovers!!! You need to know about Distilled, an incredible clothing line based out of San Francisco. Distilled has made their name by adding small details to each piece of clothing-- (e.g. an extra back panel on the back of a collar for better sun protection, arm zip change pouch for when riding a motorcycle or bicycle, a pull through patch for your iPod, etc), and each design is named after a different SF neighborhood!!

Of course we were thrilled when we saw Distilled get some much-deserved press in nylon guys magazine (Above) for their Shotwell Tee...

Found Denim/18th Amendment Featured in June NYLON

2008-06-18T13:32:00.000-07:00

IN THE CUT
It takes a lot for a denim label to distinguish itself. Here, some that do...

1. 18TH AMENDMENT

In the ’20s, lofty bouffants gave way to short bobs, rib-splintering corsets were replaced by brassieres, and pants were replaced with thigh-skimming pinafores. While the latter fashion fact would make a denim brand inspired by the roaring ’20s seem a bit anachronistic, it was more the era’s stylistic bravado that 18th Amendment (for non-history buffs, this is the amendment that brought about prohibition) designer Rebecca Dawson sought to achieve. “There are no rules!” she exclaims of her line’s ethos. 18th Amendment—which Dawson founded a couple of years ago in Australia with international denim distributor Rachel Rose—was one of the first companies to embrace the higher waist at the tail end of the low-waist trend. “Quite simply, it was time. We were bored!” says Dawson. “Proportion and silhouette is continually evolving in fashion and it was time for something fresh and new for the eye.” 18th Amendment jeans are just that—combining modern fits with antique details like the Art-Deco wing logo, inspired by the Rolls Royce ‘Flying Lady’, and in styles that live up to their sassy namesakes such as the ultra-skinny Sedgwick, velvet Leigh, and the true-high-waist Bacall. It’s a line worth raising a glass to.

2. FOUND

Say goodbye to your torso: Found has created the Corset jean, hiking the high-waist up 13 and a half inches toward the ribcage. “It was inspired by an old motorcycle photo we found of a woman wearing high-waisted belted leggings,” says Lana Cretz, one third of the Found design team. “Some people think it might be hard to wear this style until they actually put it on—it elongates the waist and makes you appear taller.” Cretz, Sara Watson, and Steve Zeitzoff each worked at Hudson Jeans, AG Adriano Goldschmied, and Chip & Pepper, respectively, before launching Found at the start of the year. Their experience is evident in Found’s variegated, vintage-inspired aesthetic. Further proof of their good taste is that their lookbook featured none other than the stylish ladies of the band Au Revoir Simone.

FOUND Denim Now At Drift!

2008-06-14T16:02:00.000-07:00

Here at Drift we are truly loving the high waist denim styles. And, Found Denim's high waisted Juliette jeans are for certain a great find. In an Inky dark wash, with a slim leg- this pair of jeans are sure to be an instant favorite.

( Above: Au Revoir Simone modeling Found's new Collection)

Found Denim, a new line out of Los Angeles is a name to keep an eye out for. With fall '07 as their debut collection, Found Denim is the result of the collaboration of a few denim all stars( Lana Cretz of Hudson Denim, and Sara Watson of Chip and Pepper) The two met while working for Denim giang AG. There are a few different themes running throughout the designs, but one of our favorites is the "juxtaposition of French New Wave meets Open Road Americana – think Easy Rider meets couture denim. It is meant to conjure classic, timeless 50’s and 60’s inspired silhouettes, and a sense of eclectic, fierce, free spirited rebellious chic."

Loving High Waisted SHORTS!

2008-06-11T17:17:00.000-07:00

VOGUE'S PICK FOR SPRING 08:
18TH AMENDMENTS DAVIS SHORT IN POP
With their distinct lineage to the 70's high-waisted jean, these denim culottes offer a sleek alternative to shorts. Pair with floral chiffon top, a tucked in tank top, wedges or gladiator sandals for an effortlessly chic look.

...And the best reason to own these darling shorts? 'Cause its getting H-O-T out there!

Rock your Cheap Mondays!

2008-06-08T11:50:00.000-07:00

Skinny jeans are all the rage, and while the wide leg jean is here to stay. They will have to continue to share the spotlight with skinny and slim leg jeans. Skinny jeans will be a fall and winter staple as they are pefect for wearing with oversized sweaters, and for tucking into boots.

Cheap Moday makes some great skinny jeans in fabulous colors and styles. That anyone can wear! Come in and see what we currently have in stock - we will help you find the perfect pair.

Kicking Off Thursday Night Live! In Old Oakland

2008-06-07T17:23:00.000-07:00

This Past Thursday marked the Kick off of Thurday Night Live events here in Old Oakland.

That is right, every 1st and 3rd Thursday of the month from now until October Old Oakland stays open late. What else could be better than summer nights out and about- at our great local eateries and shops?Not to mention the live music and DJ! And, here at Drift we aren't going to miss out on the fun. Stop by and see us we are also open late for Thursday Night Live!

Thursday Night Live will take place inside and outside the food establishments, taking full advantage of Northern California's perfect summer evenings and the hip urban crowd already milling about downtown.There is plenty of outdoor seating! Besides the usual drink specials associated with happy hour, there will also be a stage featuring live music, outdoor concession stands, and beer and beverage "gardens" where people can mix and socialize in a more communal style.

Old Oakland is a misnomer - downtown Oakland is teeming with upscale restaurants, chic entertainment venues, and other trendy alternatives to nighttime diversions, making it the choice destination for sophisticated professionals who enjoy the after work happy hour scene. By building onto the already existing after-work scene, convenient public transportation to and from downtown Oakland, and the diverse population already patronizing these establishments, this event is sure to flourish. Thursday Night Live will take place inside and outside the food establishments, taking full advantage of Northern California's perfect summer evenings and the hip urban crowd already milling about downtown. Besides the usual drink specials associated with happy hour, there will also be a stage featuring live music, outdoor concession stands, and beer and beverage "gardens" where people can mix and socialize in a more communal style.

This event was started last year by a group of merchants spearheaded by the owners of Tamarindo Antojeria Mexicana, Levende East, B Restaurant & Bar, and Air Lounge in an effort to showcase the businesses, restaurants and bars located in the Old Oakland business district.

Thursday Night Live is produced by Oakland Events LLC, a new full scale event company specializing in street festivals and promotional events in Oakland's neighborhood commercial districts. Oakland Events is the creation of Helen Wyman and Tina Aiyer, two women who are passionate about revitalizing Oakland; their aim is to produce economically sustainable events that build community, celebrate culture, and support the local economy. For more information about Oakland Events, please visit http://www.oaklandevents.net/.

And, Check out these pics from last Thursday's great turn out! Hope to see you here next time!

MIMOSAS + FASHION + HERRINGBONE + ONECULTURE = SUNDAY SALE!!

2008-06-05T17:47:00.000-07:00

yes, we are getting ready for you to come hang out with us sunday, june 22nd from 11-3 at the store...we've invited some really great friends too: Shawn Burke from Herringbone in Berkeley will be here with some new lipsticks and Mark from Oneculture with his fabulous indie denim line based out of Oakland! Plus DJs, and a one day sale on our mens & womens denim and all that other stuff that goes along with a lovely Sunday morning in Old Oakland!

New 18th Amendment - high waisted denim

2007-11-29T15:46:00.000-08:00

Denim Dinner

2007-11-29T15:43:00.000-08:00